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Thursday, 03 May 2007 |
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
Why package at all?
- Physical barrier Protection - The objects enclosed in the package may require protection from, the elements, pilferage, contamination, shock, vibration, compression, temperature, etc.
- Barrier Protection - A barrier from oxygen, water vapour, dust, etc., is often required. Package permeability is a critical factor in design.. Keeping the contents clean, fresh, and safe is a primary function.
- Efficiency in grouping - Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 100 geotextile rolls requires less physical handling than 100 individual rolls. Alternatively, bulk commodities (such as cement) can be divided into packages that are a more suitable size for haulage.
- Information transmission - Information on how to use, transport, recycle, or dispose of the package or product is often contained on the package or label. With pharmaceutical, food, medical, and chemical products, some types of information are required by governments.
- Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for dozens of years.
- Convenience - Packages can have features which add convenience in distribution, handling, display, sale, opening, resealing, use, and reuse.
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Last Updated ( Thursday, 03 May 2007 )
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